Making money through blogging requires a carefully thought out topic. If you have an existing blog with a small audience, be honest when considering whether the topic has a broad appeal that isn't already covered by other established bloggers. If it does, great! Otherwise, there's nothing wrong with starting a second blog that will be more successful in attracting an audience, marketing itself, and making money through a variety of methods described below.
Part 1 - Finding Your Inspiration
1.Write down every topic that you are knowledgeable or passionate about. You'll have a much easier time making money from a blog you are interested in, rather than trying to write content you don't like because you think it will make money. Some examples are hobbies that you enjoy, your career, or some specific and miscellaneous knowledge that you have.
2.Narrow down the topics by reflecting on profitability and other goals. In order to make money, you'll need to find a niche that other people haven't filled already but is still popular enough to attract a significant number of visitors. Also consider other factors, such as money you'd have to spend if your blog focused on reviewing products that you, in turn, would have to buy.
3.Search for blogs that cover similar topics. Use a search engine and the search bar on blog hosting sites to find blogs that cover your topic or related topic. Read a few blog posts from the most popular ones, that show up high on the search ranking, have the most comments, or display a readership of 20,000 or more. Get an idea of how much interest and competition there is.
4.Test how knowledgeable you are about the topic. If you're not sure you have enough to write about, try writing as many article headlines as you can before you create your blog. If you can't think of at least thirty that fit your topic, you should choose something else that you know more about.
Part 2 - Deciding on a Blogging Platform
1.Consider a free blogging service. Many people opt to create a free blog using popular services such as WordPress.com or Google Blogger. This is a good option for people who aren't familiar with web design, don't want to pay for their own hosting, or enjoy the ease and stability that comes with these services. These services do have limitations on how you can make money using them, however, so make sure your blog won't break the terms of service.
2.Consider hosting your own blog. If you purchase your own domain name, you will need to pay a hosting service monthly or annual fees to keep your website available. The advantage is greater customization, greater control over how to monetize your blog, and direct access to information on blog traffic for analysis.
Part 3 - Creating Compelling Content
1.Create and customize your blog. If you are using a free service, there should be a tutorial to guide you through the initial steps of setting up your blog, as well as a forum for people to ask questions. If you are hosting your own site, you will need someone with web design experience to customize your blog, or you can use software such as WordPress.org to use the same structures available at free services.
2.Write original content. Come up with your own topics for each blog post, and write the post yourself instead of tweaking or copy-pasting someone else's work. Readers will come to your blog if they enjoy your writing style and your choice of topic, not to read rehashed content they can easily find elsewhere.
3.Update frequently. None of the techniques for Monetizing Your Blog will matter if you let your blog stagnate. Try to post at least once a week, on a subject you haven't covered before that fits your blog's main topic.
Part 4 - Marketing Your Blog
1.Brainstorm keywords for each blog post. Keywords are the important words that relate to the topic of your blog, and specifically the new subtopic you cover each time you post. Choosing relevant keywords that people search for frequently will increase the visibility of your blog, attract more readers, and show them advertisements they are likely to click.
2.Include keywords in important places. Include them in your blog post title, the large "headers" introducing a new section, the first few sentences of your post, and in links. Change your settings so each blog post's URL includes the title of the post, not the date it was posted. Try to make these as descriptive as possible to raise your ranking in search results and attract the right audience.
3.Post your article links on social media and blog directories. Get traffic to your site with frequent updates on Twitter, Facebook, and other social media sites. Find blogging communities that match your readership and post links to relevant articles on their comments or forums. This helps in getting traffic to your site as well as raising your search engine rankings.
4.Follow related blogs and ask other bloggers about crosslinking. Contact other bloggers on social media and blogging sites, and help advertise each other's articles when the subject overlaps with both your audiences. Many bloggers are happy to post a link on twitter even if they aren't interested in advertising your blog on their own.
5.Market your blog through paid advertisements if necessary. If you are serious about investing time and money into gaining an audience, you can create your own advertisements for Facebook, pay to add your blog to StumbleUpon or become an advertiser on Google AdSense or another ad service.
6.Try to go viral. This is never easy or guaranteed, but it can also be fun to try even if you fail. if you manage to promote your blog through a video or image exciting or funny enough for people to share, and you're lucky enough to stand above the crowd of people trying to do the same thing, you'll have a huge influx of readers.
Part 5 - Monetizing Your Blog
1.Market your blog first. These techniques for making money are not used for a blog that doesn't yet have an audience. Read about Marketing and Advertising first, even if you don't plan on including ads. At a minimum, you should be posting links to your blog on social media website to attract readership.
2.Use a contextual ad service. Once your blog contains high-quality content and has begun to attract an audience, you can make money using Google Adsense, WordAds, or any other contextual ad service. These automatically generate ads in the amount, size, and placement you specify, matching the ads chosen to the topics you write about. The more readers who click on the ads shown on your site, the more money the advertisers will pay you.
3.Create an online store if appropriate. If you are an arts and crafts blogger, create a shop through Etsy or another service for selling your artwork. If you are a writer or illustrator, search for a website that will sell T-shirts with your slogans or drawings on them. Many blog topics are not easily tied to products. You don't need to sell anything to make money, but if it fits your blog, do it.
4.Allow readers to purchase your own products or donate to your cause through your blog. If you have an online store for selling arts and crafts, or you create T-shirt designs available through a clothing website, provide links to those sites. Including a PayPal button for quick, safe purchases or donations is a common way to monetize creative blogs or blogs that provide free advice or assistance to those who can't afford it.
5.Consider affiliate programs. By finding an affiliate program suitable for your blog, you agree to provide links to a company's products, and in return are paid for each reader who makes a purchase after following your link. You can find specific companies by searching an affiliate directory such as ClickBank, or by searching individual company websites for affiliate programs. Consider these factors before you choose an affiliate program:
6.Choose affiliate products your readers will buy. This seems obvious, but it bears thinking about. If you write a cooking blog, recommend home kitchen tools, not expensive equipment for professional chefs. Consider what someone who is a fan of your topic would purchase, not just what active practitioners will.
7.Let your readers know that you are an affiliate. In the United States and some other countries, you are required by law to reveal to your readers that you receive material benefits from the manufacturer of the product. This includes affiliate link payments as well as gifts and cash offered in return for a review.
8.Be honest and content-rich when linking to affiliates. Write your own content and recommend products that you have actually used and enjoyed. Give honest reviews, faults included, as though you were recommending the product to a friend. If you truly don't like a product, don't mention it or link to it.